An author and documentarian, Douglas Rushkoff has spent his prolific career thinking about how new media and technology are impacting culture, business, and the economy. Named one of the world’s 10 most influential thinkers by MIT, Rushkoff has written 15 bestselling books and coined such concepts as “viral media,” “social currency,” and “digital natives.” His talks are a culmination of his pioneering work, and an infallible source of what’s to come. Rushkoff teaches how branding and advertising professionals can communicate with the human consumers behind the statistical profiles. Among his bestselling books,”Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity” is a critique of the digital economy and a set of actionable principles for thriving within it.  He is also Professor of Media Theory and Digital Economics at CUNY, a correspondent on digital business and society for CNN, and  a consultant to the United Nations and the State Department.